Overview
OwlyWriter AI by Hootsuite helps you quickly create social media captions and post ideas. It uses AI to generate engaging content and repurpose top-performing posts with ease.
Core Features
- Content Ideation and Generation: OwlyWriter AI helps generate content ideas and captions, filling your social media calendar with engaging posts.
- Repurposing Top-Performing Posts: Rework top-performing content by generating new captions and posts based on your best-performing posts.
- Hashtag Generation: Automatically generate relevant hashtags to increase post visibility and engagement.
- Grammar and Tone Optimization: The tool reviews content for grammar and spelling, adjusts tone and voice, and optimizes call-to-action (CTA) elements.
- Ad Copy Creation: Integrated into Hootsuite’s Ad Composer, OwlyWriter AI generates ad variations, helping you test different versions for optimal performance.
- Content Calendar Automation: Automate your content calendar by scheduling hundreds of posts to go live at once.
- Post Performance Tracking: Track the performance of both paid and organic posts.
- Social Listening Integration: Hootsuite’s AI-powered social listening tool, powered by Talkwalker, provides data insights by analyzing conversations and condensing them into summaries.
- Messaging Automation: Automate responses, manage conversations efficiently, and route queries to the appropriate team member using language detection and smart routing.
- Approval Workflow Integration: Ensures compliance by allowing users to review and edit all generated content before posting.
Frequently Asked Questions
How does OwlyWriter AI work?
OwlyWriter AI uses AI technology powered by GPT. This allows it to generate human-like responses based on text inputs, helping you create social media content quickly.
Does OwlyWriter AI post automatically?
No, OwlyWriter AI doesn’t publish content automatically. You have full control and can review and edit everything before posting. It also integrates with Hootsuite's approval workflows to ensure posts meet your standards.
What makes OwlyWriter AI different from other AI writing tools?
OwlyWriter AI combines GPT technology with Hootsuite’s social media expertise. It offers tailored copywriting formulas and ideas specifically for social media, requiring only minimal input. It also generates content for upcoming holidays and events.
What else can OwlyWriter AI do?
In addition to social media content, OwlyWriter AI helps write copy for other marketing channels. It uses recognized copywriting frameworks like AIDA and WIIFM to improve engagement and conversions.
Is OwlyWriter AI safe for industries with compliance regulations?
Yes, OwlyWriter AI works within Hootsuite’s existing compliance tools. AI-generated content can be checked for compliance before posting, ensuring it aligns with your industry’s regulations.
Can I use OwlyWriter AI without signing up for Hootsuite?
You need a Hootsuite account to use OwlyWriter AI. It’s available to all Hootsuite users, including those on Professional or Team trials.
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